NFI, LLC Brands

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  • Blue-Emu
  • e.p.t.
  • Bikini Zone

Blue-Emu

Blue-Emu emerged in the late 1990s when founders Richard and Ken Spector developed a topical cream containing Emu oil for muscle and joint health. Over time, they expanded their product line, offering various topical solutions. Blue-Emu has gained popularity among individuals seeking natural remedies for everyday discomfort. The company was purchased in 2014 and the new owners looked to revitalize the brand with a heavy emphasis on marketing. Blue-Emu products are available in national retailers, and the brand maintains a commitment to using natural ingredients to aid in promoting wellness.

e.p.t.

Established in the 1970s, e.p.t. (Early Pregnancy Test) revolutionized at-home pregnancy testing. The brand quickly became synonymous with accurate and accessible home testing, empowering individuals by providing reliable results discreetly. Over the years, e.p.t. has consistently evolved its products, utilizing advanced technology to maintain its reputation for accuracy and ease of use. Today, e.p.t. remains a trusted choice, continuing its legacy of reliability and innovation for those seeking clarity during life-changing moments.

The EPT brand was purchased in 2016 by NFI from Prestige brands.

Bikini Zone

Bikini Zone, a trusted brand with a focus on intimate skincare, has a rich history of addressing the unique needs of its customers. Specializing in products for the sensitive bikini area, the brand has evolved over the years, emphasizing both effectiveness and safety. With a commitment to innovation, Bikini Zone offers a range of solutions for hair removal, aftercare, and prevention of common issues. Today, it remains a popular choice for those seeking reliable and specialized care, reflecting its enduring legacy in the beauty and skincare market.